INDUSTRY
PROFILE
ON THE ECONOMY
Recovery Not Complete...
And May Never Be
BRAD FEUERBACHER
BROWN DERBY INTERNATIONAL
WINE CENTER,
SPRINGFIELD, MO
It seems in our community we haven’t
seen a full recovery. Maybe even the op-
posite, especially in the past few months.
The number of bottles is good going out
the door, but that price point is way down
when you look at the wine market. We’ve
all talked about the $100 wines that turn
into $50s and the $50s that turn into $25s.
But then you look at other things. You have
the brown goods that have that authen-
ticity and history; those are strong. The
consumer today wants that experience.
We haven’t really seen that ability
to come in at a full recovery. But at the
same time, we have generations that
are willing to experiment with a much
wider array of products. So there’s that
opportunity that lies out there as well.
KEN LEWIS
THE PARTY SOURCE,
BELLVUE, KY
The same thing that is happening in the
national economic climate is what is
happening on a micro basis in my area.
And that is that there’s a huge gap be-
tween Wall Street and Main Street. I
live on Main Street, I don’t live on Wall
Street. You read a lot about stock mar-
ket and things getting back to normal
in Manhattan, but they’re not getting
back to normal in Cincinnati/Northern
Kentucky or the state of Kentucky. And
we now have the payroll tax since the
first of the year, and I think the dysfunc-
tion in Congress extended to a national
dysfunctional mood. It continues to be
a very challenging environment.
Back in ’08 we implemented several
very dramatic policy changes to counter
S
ince 1948, the Wine & Spirits Guild of America has been arguably one of
the most influential groups of alcoholic beverage merchants in the U.S.,
comprised of some 40 independent retailers operating in 23 states from
New York to Alaska and Hawaii. Guild members represent more that 500
outlets with annual sales topping $2 billion—about 5% of alcohol sales in America.
The Beverage Network’s William Slone moderated a roundtable discussion as
part of the Guild’s recent annual meeting in New Orleans, hosted by Cedric Martin
of Martin Wine Cellar.
Here are some of the key excerpts of panelists speaking candidly and pointedly
on fundamental issues of concern to retailers across the country, regardless of size.
Brain Trust in the Big Easy
Wine & Spirits Guild Roundtable Sounds Off on
Hot-Button Issues at Annual Meeting in New Orleans
BRAD
FEUERBACHER
CHUCK
FERRAR
DAVID
JABOUR
GARY
FISCH
RON
VAUGHN
KEN
LEWIS
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