64
BEVERAGE MEDIA
May 2013
NEW
PRODUCTS
&
PROMOTIONS
CRUZAN RUM
EXPANDS ITS
FLAVOR PORTFOLIO
Cruzan Rum bottles the lifestyle of St. Croix,
and has added two innovations to its portfolio:
Key Lime Rum and Passion Fruit Rum. Key
Lime offers a sweet and tangy taste, while
Passion Fruit offers a bright aroma and citrusy
finish. Both are handcrafted by the Nelthropp
family using natural flavors and cane sugar
blended with Cruzan light rum. 80 proof.
PRIMOSOLE
OFFERS PURE,
ORGANIC ITALIAN WINES
Primosole Wines are fresh, fun and affordable
organic Italian wines new to market with
bright, eye-catching labels. Winemaker
Sabino Russo notes the Pinot Grigio with
aromas of pear and citrus pairs best with
light cusine like shellfish or soft cheeses,
while the Sangiovese offers good body
and notes of blackcurrant and integrated
tannins—a “go to” wine for nearly any
occasion. Marketed nationally by Bronco
Wine Company.
SHELLBACK RUM
OFFERS
TASTE OF CARIBBEAN &
MIXOLOGY TOUR
New Shellback Rum is named after the naval
tradition wherein brave sailors who have crossed
the equator are awarded the title “Shellback.”
The Caribbean rum is produced at the West
Indies Rum Distillery on Barbados, and is
available in Silver and Spiced expressions. In
March, Shellback Rum and Tony Abu-Ganim
kicked off a six-city tour that explores the
versatility and mixability of Shellback Rum.
NECTAR FROM
NICOLAS WINES
Nectar is the mascot of Nicolas Wines. The
famous cartoonist Dransy designed Nectar
to promote the Nicolas shops in France. The
first Nicolas posters date from the 1920s and
have remained a popular example of vintage
advertising. Celebrate the history of Nicolas with
a bottle of 100% Bordeaux Cabernet Sauvignon.
SVEDKA VODKA
INNOVATES WITH
TWO NEW FLAVOR ADDITIONS
Svedka Vodka is introducing two new decadent
flavors: Svedka Orange Cream Pop and Svedka
Strawberry Colada. The former is a nostalgic
blend of Swedish vodka, icy orange cream and
vanilla flavors. Strawberry Colada is a tropical
blend of vodka that is infused with strawberry,
coconut and pineapple flavors. Both flavors are
available nationally starting April 15
th
in 50ml,
375ml, 750ml, 1L and 1.75L sizes.
SRP: $17
shellbackrum.com
broncowine.com
mamawalker.com
SRP: $12.99/750ml
nicolaswines.net
cruzanrum.com
facebook.com/CruzanRum
SRP: $14.99
SRP: $12.99/750ml
PERNOD RICARD
TAKES INSPIRATION FROM
BREAKFAST WITH NEW
MAMA WALKER’S LIQUEUR
Pernod Ricard has introduced Mama
Walker’s, a proprietary line of three
breakfast-inspired liqueurs in Maple
Bacon, Blueberry Pancake and Glazed
Donut. These flavors tap into the
comfort food and fun flavor trends.
All three are bottled at 70 proof; retro
packaging features an oven mitt holding
a martini glass.
svedka.com
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