66
BEVERAGE MEDIA
May 2013
NEW
PRODUCTS
&
PROMOTIONS
BACARDI CLASSIC COCKTAILS
ADDS LIGHT STRAWBERRY DAIQUIRI
Rolling out this month, Bacardi is introducing
Light Strawberry Daiquiri to its Classic Cocktails
RTS portfolio. Made with real lime juice, natural
strawberry flavor and Bacardi Superior Rum, this
addition presents light summer fun in a bottle with
95 calories per serving. Recommended served
chilled over ice in a tall glass. 12.5% ABV.
broncowine.com
SRP: $10.99/fourpack
fresh-mimosa.com
FOREST GLEN
FOREST FIRE WHITE
MERLOT SCORES TRIPLE CROWN
Made from Merlot grapes, “Forest Fire” White
Merlot is unique among California blush
wines. The result is an affordable, balanced
tart yet sweet wine with powerful fruit. The
2012 Forest Glen “Forest Fire” White Merlot
scored a triple crown and double gold at the
2013 Jerry D. Mead New World International
Wine Competition, winning Best New World
Rosé among other awards. Sourced from
Franzia family vineyards across California and
best served chilled.
ALIZÉ
INTRODUCES COCO
PINEAPPLE AND COCO PEACH
Following its successful 2012 debut, Alizé
COCO Liqueur has two new additions—
COCO Pineapple and COCO Peach. Both
bring together premium French spirits and
passion fruit with their individual flavors of
Pineapple and Coconut. The new creative
design reflects the chic personality of Alizé
consumers. Both can be served on the rocks
or mixed in a variety of cocktails. 20% ABV.
ABSOLUT
CRAFT IS A
BACK-BAR GAME CHANGER
Absolut Craft, co-created with master bartender
Nick Strangeway, has been designed
exclusively with professional bartenders in
mind, with added complexity from maceration
and distillates. The first expression, available
now, is Herbaceous Lemon, which uses 12
macerates and distillates. Craft comes in an
eye-catching silver-gray bottle. Two additional
profiles will be released later this year.
41% ABV.
NEW AMSTERDAM
ADDS TROPICAL FLAVORS
New from the award-winning distillers
that crafted New Amsterdam Vodka and
Gin: New Amsterdam Citron Vodka and
Coconut Vodka offer tastes of the tropics.
Citron pleases with a zesty lemon aroma
and a clean finish; Coconut has creamy
flavors of coconut and a mellow finish.
Both are five-times distilled and bottled
at 70 proof.
SRP: $22.99
pernod-ricard-usa.com
SRP: $14.99/750ml | $19.99/1.75L
SRP: $13.99
SOLEIL
INTRODUCES MIMOSA MINI
Soleil Mimosa, a RTD blend of premium wine
and fresh-squeezed orange juice is now available
in a slim 187ml aluminum can. The refreshing,
low-alcohol (8%) bubbly is now light, recyclable,
convenient and primed for impulse
buys in four-packs and singles.
The cans can be enjoyed
anywhere glass bottles are
discouraged (sporting events,
campgrounds, around the pool,
on the golf course, at the beach).
bacardi.com
newamsterdamspirits.com
alize.com
facebook.com/AlizeMixItUp
SRP: $19.99/750ml
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