Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2013 HEINEKEN® Lager Beer.
ARE YOU READY
TO GO FOR A
TWO-POINT
CONVERSION?
SEIZE THE OPPORTUNITY TO INCREASE SALES OF BOTH UPSCALE BEER AND WINE WITH
HEINEKEN’S INTERNATIONAL SPORTS PROGRAM
. CAPITALIZE NOW TO WIN
THE LAST MAJOR SPENDING SEASON UNTIL THE HOLIDAYS.
BUILD AWARENESS
AND
INCREASE TRAFFIC
TO YOUR STORE WITH
DEDICATED
$15MM MEDIA SPEND
ACROSS NATIONAL TV AND DIGITAL
ENGAGE
YOUR LOYAL SHOPPERS WITH
MULTIFACETED INTERNATIONAL
SPORTS SWEEPSTAKES
• MALE 21–34 UPSCALE BEER DRINKERS ARE 44% MORE LIKELY TO TRAVEL INTERNATIONALLY
1
DRIVE INCREMENTAL SALES
AND
SHOPPER EXCITEMENT
WITH OUR COMPELLING
AND OCCASION-RELEVANT
OFFERS
ON
HEINEKEN
AND
WINE
• THE MAJORITY OF LIQUOR-STORE SHOPPERS BUY BEER AND WINE TOGETHER
2
1. MRI, Fall 2012 2. MRI, Fall 2011
CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION.
TIMING: AUGUST 1, 2013 – SEPTEMBER 30, 2013
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