BLOODY GOOD SALES ARE
IN ORDER WHEN YOU ADD WEREWOLF
TO YOUR SEASONAL ASSORTMENT.
GIVE SHOPPERS WHAT THEY’RE LOOKING FOR.
TAKE ADVANTAGE OF
SEASONAL CONSUMER TRENDS.
AVAILABLE FOR A LIMITED TIME IN 6-PACKS
AND 12-PACKS BEGINNING AUGUST 1.
CONTACT YOUR HEINEKEN USA REPRESENTATIVE
FOR MORE INFORMATION.
FIRST-EVER WEREWOLF-SPECIFIC NATIONAL
TV SPOT AND SOCIAL MEDIA AMPLIFICATION
DRIVE AWARENESS.
ENJOY NEWCASTLE WEREWOLF
®
RESPONSIBLY
©2013 NEWCASTLE IMPORTERS, NEW YORK, NY
1. Nielsen Total U.S. Food, 4 weeks ending 2/23/13.
2. Nielsen Total U.S. Food, Convenience, & Drug, 2010–2012 through 8/11/12.
#
1
IMPORTED
LIMITED-EDITION 12-PACK
1
NEWCASTLE WEREWOLF IS A
WITH JUST THE RIGHT BITE.
“BLOOD RED” ALE
DOUBLE-DIGIT
GROWTH
THREE YEARS
RUNNING
2
28
%
IN 2012
18
%
IN 2011
25
%
IN 2010
SELLING
1...,35,36,37,38,39,40,41,42,43,44 46,47,48,49,50,51,52,53,54,55,...110