8
BEVERAGE MEDIA
June 2013
IT’S VODKA.
IT’S TEQUILA.
IT’S BOTH!
Blending mania is filtering from wine to
spirits. Witness Red Eye Louie’s Vodquila,
a combo of six-times-distilled, multi-grain
vodka with pure blue agave tequila. The
blend is a true hybrid, showing inviting
tequila aromatics and a palate that lives
up to the producer’s slogan: “smooth
as silk.” Attractively priced at $20
SRP, the spirit launched in the south
and is now rolling north (CT, IL, MA,
NJ, NY, RI). It should be especially
intriguing for mixologists; for
instance Vodquila stands in
admirably for tequila in a
Tequila Sunrise, and for vodka
in a Seabreeze. Reflecting
Vodquila’s hybrid identity, the
package is itself a blend—
square at the base, round in the
shoulder—and the cap, upside
down, echoes the bottle shape.
vodquila.com
THE
FIND
SUERTE TEQUILA
JUMPS TO MARKET
Legend has it that tequila was originally discovered by luck—when a
farmer’s wife noticed a rabbit getting tipsy on fermented agave. Suerte is
Spanish for luck, but apparently Suerte Tequila tequila needs no luck, as
it brought home awards for quality and packaging in the first three U.S.
competitions the brand entered. And now that Suerte is being marketed
by T. Edward’s new spirit division, it won’t take as much luck to find
the Blanco (SRP $33), Reposado ($37) and Añejo ($60) expressions.
Now available in CO, CT, NJ, NY and WY, with more states to follow.
drinksuerte.com
DOUBLE BLACK
COMES TO AMERICA
On the heels of the overwhelmingly
response in the U.S., the recently
re-released of the limited-edition
Johnnie Walker Double Black
Scotch blend is now a permanent
part of the portfolio. “The deeper,
more intense flavors of Johnnie
Walker Double Black derive
from the combination of selected
aged, naturally smoky whiskies
and whiskies matured in deep-
charred oak barrels, all carefully
blended to bring out the smokiest
flavors,” commented Master
Blender Jim Beveridge. SRP $40
JohnnieWalker.com/en-us
JEFFERSON’S
MAKES
BARREL-AGED COCKTAILS A BREEZE
Castle Brands is giving restaurants and bars all they need to craft
their own barrel-aged cocktails. The program (where legal) includes
a branded Jefferson’s Bourbon 5L barrel with a minimum of six-bottle
case purchase of Jefferson’s “Ridiculously Small Batch” Bourbon. After
a few tips and a few weeks of aging, voilá—a cocktail program has a
new dimension. “Barrel-aging is an effective way to add layers of flavor
and complexity to several bourbon cocktails, while still allowing the
bartender to impart their unique style,” says Trey Zoeller, Jefferson’s
Bourbon founder and master blender. Among the early adopters of the
new program: The Ritz-Carlton and Louies Modern in Sarasota, FL;
The Hermitage and Whiskey Kitchen in Nashville, TN; and the Palm
steakhouse in Atlanta, GA.
jeffersonsbourbon.com
1,2,3,4,5,6,7 9,10,11,12,13,14,15,16,17,18,...110