TEQUILA HERRADURA CELEBRATES
LAUNCH OF COLECCION DE LA CASA
On April 26
th
, Tequila Herradura hosted media to cel-
ebrate the launch of Coleccion de la Casa, Reserva
2012 at Añejo Tequileria. Attendees enjoyed a tast-
ing led by Global Brand Ambassador Ruben Aceves
and a barrel making demonstration; the Reserva
2012 is finished in Port casks.
1.
Ruben Aceves, Herradura Global Brand Ambassador talks to media
2.
Barrel-making demo by Alberto Ramirez, Brown-Forman barrel maker
3.
Tequila Herradura Coleccion de la Casa Reserve 2012 – Port Cask
Finish on display
MOUNT GAY PRESENTS BLACK BARREL
WITH MASTER BLENDER
On April 16
th
, Mount Gay invited guests to the Club
Room at the Soho Grand Hotel to experience Mount
Gay Rum and its newest iteration, Black Barrel. At-
tendees enjoyed branded cocktails and learned
about the distillery and Barbados by chatting with
Master Blender Allen Smith.
1.
Mount Gay Master Blender Allen Smith (center) with
brand team members
2.
A Mount Gay Black Barrel cocktail being prepared
3.
The crowd at the Soho Grand
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TOWN
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2
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3
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NEW YORK TOASTS MALBEC
WORLD DAY AT THE MET
On April 17
th
, Malbec World Day was celebrated for
the third year across the globe, and in New York at
The Metropolitan Museum of Art. The Consulate
General, Wines of Argentina and the Ministry of Tour-
ism welcomed area wine industry pros, celebs and
wine lovers to sample some of Argentina’s fine wine
offerings and enjoy Tango music and “Quartetango”
dancers, produced by Leonardo Suarez-Paz.
1.
Pablo Martin, Argentine Ambassador to the UN; Maria Cristina
Perceval; Ambassador José Luis Pérez-Gabilondo, Consul General
of Argentina in New York; and Mrs. Pérez-Gabilondo
2.
Joe Glorioso, Bodegas Nieto Senetiner
3.
Monica Mosquera, Bodega Luigi Bosca (Arizu Family)
4.
Jim Elder, TGIC Importers; and Eclio Dumon, Achaval Ferrer
82
BEVERAGE MEDIA
June 2013
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