10
Beverage Media
July 2013
OWL’S BREW:
TEA FOR WISE MIXOLOGISTS
Amid the countless vodkas and whiskies and gins at this
year’s Manhattan Cocktail Classic,
Owl’s Brew
stood
out—because it’s not alcohol at all. It’s thoughtfully
crafted tea, designed to be a mixer for clever cocktails.
Owl’s Brew is fresh-brewed and bottled, with three
simple ingredients: water, tea and agave syrup (the
agave is key because its low glycemic index makes it
easier to digest than sugar). The three varieties of Owl’s
Brew are sweet yet spicy Coco-Lada with a touch of
coconut; Pink & Black, a Darjeeling tea with hibiscus;
and Naked Arnold (think lemony Arnold
Palmer), sweetened with stevia and
under 10 calories per serving. Bottled
at a strength to mix with a variety of
spirits in a 3:1 ratio, Owl’s Brew
is already popping up on cocktail
menus at Pure Food & Wine, SPIN
NYC and Gramercy Park Hotel.
Wholesale pricing: $8.99/32oz.
theowlsbrew.com
THE
FIND
BELVEDERE
HAS ALL
19 HOLES COVERED
Belvedere Vodka
has been named
as both the Official Vodka of the
PGA of America. The agreement
aligns the world’s largest
professional sports organization
(27,000 strong) with the super-
premium unfiltered vodka through
2015. The sponsorship will be
highlighted through advertising,
social and digital media activation,
country club viewing parties
and fine wine and spirits store
promotions. As for weekend
linksters, Belvedere may not be
able to correct that pesky slice,
but it may make golfers feel a little
better at the proverbial 19
th
hole.
belvederevodka.com
GOOD SCOTCH
COMES IN SMALL PACKAGES
Scotch lovers like to speak of “a wee dram.” This compact
trio from
Glenrothes
appears to put the emphasis on “wee”
but delivers big on the dram side. The set contains three
100ml bottles: Glenrothes Select Reserve, with full malty
flavor and medium sweetness; the soft and mature 1998; and
2001, vivid on the palate with a finish of sweet oaky vanilla
and lingering spices. Priced to sell for $39.99, the smartly
packaged set presents an opportunity to try (or gift) three
different single-malt Scotch expressions from a top producer
without breaking the bank.
anchordistilling.com
SOUTHERN COMFORT
EXTENDS CHEEKY TV CAMPAIGN
Southern Comfort
has launched the next chapter of their “Whatever’s
Comfortable” campaign with a new television spot entitled “Shampoo.”
Mark Bacon, the brand’s managing director, notes: “We’re comfortable
being Southern Comfort and we want our consumers to embody that same
attitude.” The integrated campaign, created by Wieden+Kennedy New York,
also includes digital activation, outdoor placements and on- and off-premise
account activation. Additional spots focused on Southern Comfort Lime
and Southern Comfort Bold Black Cherry will roll out later this summer.
southerncomfort.com
LIQUIDS
TO LOOK
OUT FOR
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