sooner than later. Some particular items
that caught my eye:
From Portugal, producer Casa Agri-
cola Assis Lobo has created a sort of
wine-bar-in-box: Três Lobos is a 1.5L
box with three separate inner bags
and spouts dispensing Syrah, Caber-
net and Castelão.
From Sweden, the Znaps line of
“surreal” vodkas and RTS cocktails
straddle the line between comical and
creepy—in a good way. (Incidentally,
Znaps is now in the U.S., imported by
Medina Brands of California.)
A handful of wine labels stood out
for their unconventional graphics.
Austrian producer Weszeli (imported
by Savio Soares Selections of New
York) applies topographic
style to animal imagery.
MILK (“My Intimate
Lover’s Kiss”), from South
Africa, is a line of varietal
and blended wines with a
sensual subtext. The tasty
Portuguese red table wine dubbed
NBNC—“No Branding, No Cry”—
features a graffiti look and attitude to
match (the label takes a jab at over-
aggressive marketing). Already a hit
in Scandinavia, it’s made by Vidigal,
some of whose wines are currently im-
ported by Frederick Wildman; here’s
to hoping NBNC gets here, too.
Sparkling wines in the U.S. tend to
look homogenous. Cava Licious, from
Spain, breaks the mold, adding artsy
labels, offbeat names and a charity
tie-in (water.org). And from Italy, the
sleek packaging and reduced alcohol
of brands 9.5 and Epsilon may be
ahead the curve.
German producers seem to have
mastered the modern art of col-
laboration. Several large booths
featured like-minded producers
who aim for the power of coop-
eration in promoting their re-
spective brands. The group that
calls itself Wine Changes is a
perfect example.
industry
event
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