54
Beverage Media
July 2013
NEW
PRODUCTS
&
PROMOTIONS
TIME FOR DESSERT WITH NEW
ADDITIONS TO
MALIBU
PORTFOLIO
Malibu has expanded into the confectionary
spirits realm with two dessert-flavored additions
to the line. Malibu Sundae brings together
the brand’s famous coconut taste and the
flavor of chocolate ice cream; Malibu Swirl
pairs coconut with strawberries and cream. A
summer visual campaign features decadent
dessert-themed drink ideas. Both are 42 proof
and available in 1L, 750ml and 50ml sizes.
ZIPZ offers UP wIne choIce
FOR EVERY EVENT GLASSWARE CAN’T GO
This spring saw the launch of Zipz, a selection of new single-serve
wines. Each Zipz glass is made from food-grade PET plastic, which
allows Zipz to be served where traditional glassware cannot be used
including stadiums, arenas, pool areas, picnics and barbecues.
Each Zipz glass is packaged in patented Zipz Clean Wrap. The first
offerings, Z Selections, are
California Pinot Grigio,
Chardonnay, Merlot and
Cabernet with other
varieties to follow.
croP orGAnIc VoDKA
ADDS MEYER LEMON TO ROSTER
All the vodkas in Crop’s stable are made to strict
USDA organic standards. That now includes
Crop Meyer Lemon Organic Vodka. The new
flavor starts with the crisp Crop organic vodka
base and adds the fragrant character of Meyer
lemons, which are not as tart as other lemons.
Other variations include Artisanal (80 proof),
Tomato and Cucumber. 70 proof.
broncowine.com
zipzwine.com
srP: 4-pack/$13.99
per glass/$3.99
malibu-rum.com
heavenhill.com
srP: $14.99/750ml
srP: $14.99/750ml
srP: $29
srP: $11.99-$13.99
wILD hAre wInerY
GROWS UP WITH NEW LABEL
Sonoma’s Wild Hare Winery nods toward ancient
legends which recount that spotting a single hare
racing through a vineyard at night would ensure a
bountiful and high quality harvest.
With a new, mature label, the
focus for Wild Hare is crafting
legendary California varietal wines
which include a Chardonnay,
Pinot Noir and Cabernet
Sauvignon. Marketed nationally
by Bronco Wine Company.
cropvodka.com
RUSSIA’S
Green MArK VoDKA
IS NOW AVAILABLE IN THE U.S.
For the first time, Russian top seller Green
Mark Vodka is available in America. Originally
launched in 2003, Green Mark is made from a
traditional vodka recipe capturing the essence
of classic Russian vodka. The name was
inspired by the Glavspirttrest Agency, which
conducted strict quality control to ensure purity
in the early 20
th
century—only vodka that
passed all assessments received the coveted
“green mark” seal.
heAVen hILL LAUnches cInerATor
HOT CINNAMON FLAVORED WHISKEY
Heaven Hill Distilleries launched Cinerator Hot
Cinnamon Flavored Whiskey this spring, prompted
by growing consumer interest in everything hot and
spicy. Cinerator combines hot cinnamon flavor with
smooth American whiskey and adds some kick with
a high proof of 91.1. The eye-catching label is set
ablaze with drawn flames drawn upwards. Available in
1L, 750ml and 50ml sizes.
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