Beverage Media
July 2013
New York Scores Big
at Tasters Guild
At Taster’s Guild
annual wine
competition in
May, New York
wineries collected
nearly 200 medals.
Double gold
medals, requiring a unanimous vote
by the judging panel, went to Schulze
Vineyards & Winery 2011 Block Three Ice
Wine ($54.95); Swedish Hill Winery 2010
Late Harvest Vignoles ($23) and 2011
Vidal Blanc ($11.99); and Torrey Ridge
Winery Blue Sapphire ($11.29).
Among gold medalists, Keuka Sp
ring Vineyards and Osprey’s Dominion
led with four, while Chateau LaFayette
Reneau, Goose Watch Winery, Hazlitt
1852 Vineyards, Thirsty Owl Winery, Dr.
Konstantin Frank Vinifera Wine Cellars
and Torrey Ridge took home three. The
competition, held in Grand Rapids, MI,
featured more than 2,000 wine entries
from 10 countries and 27 states or
provinces. Full results at tastersguild.com
Beer’s Loss=
Wine &
Spirits’ Gain
U.S. beer consumption peaked in 2008,
while wine and spirits sales have been
consistently growing for more than
20 years, according to the research
firm Consumer Edge Insights. In 1985
wine's share of consumption was about
13%, while beer's was 55% and spirits
represented 32% share. Now wine is
sitting at 16% share, spirits at 31%, and
beer's share is down to 53%. David
Decker, president of Consumer Edge
Insights, attributes this trend primarily
to evolving tastes; the attraction new
brands and/or flavors; and consumers’
perception of wine as being healthier
than beer.
Not all is lost for beer. It is still
consumers' favorite category with 40%
who say they prefer it. Wine and spirits
are essentially tied for second place
with 28% and 27%. But when it comes
to women and Millennials, two growing
demographics, wine and spirits rule.
Of consumers aged 21-27, 32% prefer
spirits, followed by beer at 31% and
wine at 23%. Women prefer wine by
(40%), followed by spirits (27%) and
beer (25%).
It’s interesting to see how the mix
of favored spirits has changed over just
three decades. In 1980 whiskey held the
greatest share in terms of consumption
at 49%, followed by vodka (19%), gin
(9%), rum (7%) and tequila (2%). Fast
forward to 2010: whiskey’s share was
halved 24% and vodka’s share was up to
32%. Rum and tequila also grew steadily
in share to 13% and 6% respectively,
while gin slipped to 6% in 2010. Since
2010, however, whiskey and gin have
been on the upswing and gin is gaining
popularity in craft circles.
Indicative of a broader—and
perhaps more adventurous—spirits
market overall, “other” categories of
spirits rose from a 14% market share in
1980 to 19% in 2010.
Back on Top
Auction Napa Valley celebrated a return
to splendor this year. Led by the live
auction—which brought in $14.3 million
in less than four hours and only 45 lots—
the four-day event raised more than
$16.9 million in all, topping their previous
record of $10.5 million set in 2005.
The 2013 event also put Auction Napa
Valley back atop the charity wine auction
scene; the total take was more than $1
million above the previous record, set by
the Naples Winter Wine Festival in 2007.
on the Fast Track
Junior Johnson started selling his family’s moonshine when he was 14; now at 81, he’s
selling it legally. But those aren’t the most impressive numbers about Junior and the
moonshine category; outpacing the competition by 2:1, Junior Johnson’s Midnight
Moon is on track to sell more than 500,000 nine-liter cases this year. Fueled by
products that range from 80 to 100 proof and include six fruit infusions, it seems that
the NASCAR legend’s brand, first launched in 2007, is serving as a pretty zippy pace
car for the entire category.
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