10
Beverage Media
August 2013
MOLECULAR MIXOLOGY…
THE HOME EDITION!
One could argue that all mixology is essentially chemistry. Now
adventurous home bartenders can try their hand at the extreme edge
of the artform, thanks to three new kits from
Molecule-R
. The three
do-it-yourself cocktail kits—Margarita, Cosmopolitan, Mojito—contain
all one needs to dabble in the art of molecular mixology: pre-measured
sachets of natural food additives, tools (silicone mold, slotted spoon,
pipettes) and a step-by-step recipe booklet. By
utilizing these elements and
the requisite liquids, the home
mixologist can whip up
a tasty citrus foam for a
Margarita, encapsulate
a Cosmopolitan into
a burstable sphere, or
create suspending mint
“caviars” for an avante-
garde Mojito. Each kit is
attractively gift-boxed;
SRP $29.99 each.
molecule-r.com
THE
FIND
BEAM
AIMS TO RAISE THE BOURBON BAR
Focusing on one product for more than two centuries made Jim Beam a
household name in bourbon; today, that experience has also put them in prime
position to innovate. The first two expressions under the
Jim Beam Signature
Craft
label are about to hit shelves. The Signature Craft 12 Year (a permanent
part of the new line) is a smooth, sweet whiskey aged 12 years in charred
American oak. The Signature Craft Rare Spanish Brandy is the first in a limited
edition of small batches; finishing the bourbon with a dose of brandy sounds
simple, but the result is deliciously complex. Both new products launch in
August at 86 proof and SRP $39.99.
jimbeam.com
GRAND MARNIER
DOES FLAVOR RIGHT
Before fruity and confectionary vodkas roamed the earth, liqueurs were the kings of
flavor.
Grand Marnier
is releasing a trio of new products this fall that show how it’s
done. GM Titanium (August release, SRP $44.99) is an exotic new blend of wild tropical
orange essence and Asian Calamansi citrus with a dash of spices. Coming in September,
Grand Marnier Raspberry Peach, this year’s Signature Collection Blend (first in the
series was Natural Cherry), bursts with succulent European raspberries and rare red
peaches from the South of France (SRP $39.99). Arriving later this fall, Grand Marnier
Cuvée 1880 (SRP $350) commemorates the original Grand Marnier liqueur created in
1880; this distinctive blend—with an even deeper expression of the signature orange-
peel character—is made exclusively of aged XO Cognac from the Grande Champagne
subdistrict.
grand-marnier.com
LIQUIDS
TO LOOK
OUT FOR
BRAZIL’S SAGATIBA CACHAÇA
RETURNS TO THE U.S.
Cachaça (pronounced
ka-SHAH-sa
)—the
sugarcane spirit of Brazil and signature
ingredient in the Caipirinha—is ready for
its American close-up now that it is
officially recognized by TTB and no
longer needs to be called “Brazilian
rum.” Campari is doing its part,
re-introducing
Sagatiba
to the U.S.
(now in New York, Florida, California
and Nevada with more states to
follow). Sagatiba Pura (SRP $24.99),
with a delicate aroma of fresh-cut
sugarcane and a clean, smooth
moutheel and a slightly botanical
flavor, is versatile and mixable (try
it in place of vodka). Sagatiba Velha
(SRP $29.99) is smooth and layered
with notes of butternut and plantain; savor it neat, as a chilled
shot, or as an alternative to aged rum or tequila in cocktails.
80 proof.
sagatiba.com
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