AIMS TO GET ‘WHITE HOT’
On the heels of
Eppa SuperFruit Sangria,
made with organic grapes
and superfruit juices, Deutsch Family Wine & Spirits has launched a white
version, made with mangosteen, peach, mango and blood orange juices.
Both Eppa red and white retail for $12.99 and check in at 8.5% ABV.
Deutsch is bullish on the premium sangria category: 73% of consumers
surveyed reported drinking Eppa in addition to the other wines, not as
a replacement; and Eppa enjoyed 60% higher conversion rates during
consumer tasting events vs. similarly priced wines.
OOH LA LA:
PUTTIN ON THE SPRITZ
If you put stock in the notion
that it takes three to make a
trend, it’s time to pay attention
to the category of light, bubbly
California wines. DFV launched
Sequin; Gallo developed Barefoot
Refresh; now Constellation has
Ooh La La
. The four-
wine line—Chardonnay, Pinot
Grigio, Riesling and Rosé—
sports low alcohol (9.0%) and
a touch of spritz, packaged in a
distinctive crown-capped bottle.
NICKI MINAJ IS IN THE MYX
WITH NEW MOSCATO
, propelled by a partnership
with TV/pop susperstar Nicki Minaj, is
pushing Moscato into a new dimension.
Packaged in four-packs of cobalt blue
187ml bottles, Myx features the original
(Australian Moscato), plus two versions
infused with all-natural flavors—coconut
and peach. With Minaj’s active support
and fully integrated marketing planned,
Myx is aiming to be the next big thing in
the Moscato arena—as well as to attract
casual beer drinkers. Myx Fusions are
5.5% ABV; SRP $9.99/four-pack.
Currently available in New York, New
Jersey, LA and Las Vegas, with more
states being added soon.
TEAM UP FOR 7
The wine brand
Frederick Wildman and
are again joining forces during
National Ovarian Cancer Awareness
Month. For every bottle of Folonari
wine sold during September, 50
cents will be donated to the nonprofit
Turn The Towns Teal
cancer is often referred to as “the
silent disease” as there is no early
detection test and its symptoms
are often vague and subtle—yet
the survival rate is 90-95% when
detected early, making an awareness
Turn The Towns Teal was
the inspiration of Gail MacNeil of
Chatham, NJ (1943-2008). When
launched in September 2007, 40
towns throughout the State of New
Jersey participated; now hundreds
of towns in nine states are actively
Volunteers tie teal ribbons to
trees, lamp posts and fences, as well
as distribute educational literature.
Teal-trimmed informational neckers
on all bottles of Folonari will detail the
symptoms women of every age need to
know about detecting ovarian cancer.