Beverage Media has built integration to the
following POS systems to varying degrees. The
codes with each vendor correspond with the
integration points noted below:
WEBSITE INVENTORY UPDATES
WEB ORDER IMPORTING
PRICE FILE INTEGRATION
EORDERS SALES HISTORY
EORDERS PURCHASE ORDERS
ORDER SUBMISSION BY BEVMEDIA
• For information about any of these
, please call
ATLANTIC SYSTEMS, INC.
(ASI - SPIRITS 2000)
CASH REGISTER EXPRESS
(PC - AMERICA)
CELLAR TRACKER POS
SOLUTIONS (ICS - VISION)
KBA SPIRITS (KEN BUSH)
SELLING WINE ONLINE
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and see how a store uses the
BMG eCommerce system
to maintain and
promote products on a website by visiting:
or email our U.S.
eCommerce Marketing representative
1,000,000 Orders Later...
By ian griffith
t was more than 15 years ago that
the first order was placed online
at BevNetwork.com. That was
back in the heady days of the
dotcom bubble, and online ordering
in the liquor industry was maybe a
little ahead of its time. Back then it
didn’t seem unusual that stores were
being paid to place their orders online.
Needless to say, that didn’t last long.
However, ordering on BevNetwork.
com has since become a familiar
feature of the trade in the Northeast
as the millionth order was facilitated
just last month.
Ordering online started slowly but
has accelerated recently, with almost
half a million orders placed in the last
three years. And at the current rate of
growth, order number 2 million will be
placed in only 3 more years,
sometime in 2016. For 2013
we expect almost $250 mil-
lion in orders to go through
the website by both stores
(off-premise) and restau-
rants (on-premise). This
will represent more than
150,000 orders, many of
which are being delivered
electronically to the respec-
B2B Online Ordering
Use of the BevNetwork site is split
pretty evenly between on-premise and
off-premise licensees. However the or-
dering is less balanced, with off-prem-
ise stores placing twice as many orders.
Online ordering favors the reordering
of inventory that is already known;
off-premise stores take advantage of
filters and sorting features to find dis-
counts that ensure they buy at the
correct price. Restaurants that have a
predefined wine list can easily reorder
online, but if replacing a spot on a list
requires tasting a sample, then a sales
rep will probably take that order.
Sales reps are also now a part of
this online activity as The Cellar on
BevNetwork includes marketing tools
that help sales reps engage their
accounts online. Reps are
also notified when orders
are placed online so they
can follow up if an order
needs to be changed before
the order board closes.
New markets will be
coming online soon, but
without the price posting
laws of the Northeast that
ensure everyone has access
to the same discount levels, it will be
interesting to see how many markets
adopt online ordering.
These days licensees don’t need a
financial incentive to place an order
online; the value of eCommerce has
been well established not just for per-
sonal but also business applications.
To comment on this column or to learn more about
how Beverage Media can help with a website for your
store, visit BevSites.com, or contact Ian Griffith at 617-
864-1677. Follow us on twitter at twitter.com/bevsites.
The BevNetwork b2b
that help sales
reps engage their