2
3
1
EAT, DRINK & BE(AM) MERRY
CELEBRATES LATEST INNOVATIONS
On July 30
th
, Beam Inc. held an exclusive media
event to showcase some of the company’s latest
brand innovations and rev-up for the holiday sea-
son. The event was held at the Hudson Hotel Pent-
house and offered samples of the newly launched
and soon-to-launch innovations, holiday cocktail
creations and a teaser for a product set for next year.
1.
Bobby Gleason prepares a Knob Creek holiday cocktail
2.
A guest tries the Holiday Cherry Smash cocktail made
with Skinnygirl Cherry Vodka
3.
Preparing a cocktail with Effen Salted Caramel Vodka
4.
A bartender prepares a Pinnacle Vodka cocktail
OAK BEVERAGES HELPS KICK-OFF
LAUNCH OF SAM ADAMS OCTOBERFEST
Oak Beverages got into the German spirit of Oc-
toberfest early, holding a kick-off event to promote
seasonal Sam Adams Octoberfest Beer. The event
was held at the Boat Club in Tarrytown. Oak Bev-
erage team members competed to see who could
hoist a 1-liter stein longest. The winner was sales
representative Bob Ronan whose time was 5 min-
utes, 13 seconds, winning prizes compliments of
Boston Beer Co.
Members of the Oak Beverages team hoist 1 Liter steins to see who
could hold the stein longest
100
BEVERAGE MEDIA
September 2013
>>
go to
to see more photos and local NY events coverage
3
PALM BAY SHOWS OFF LATEST
FOR CAVIT TO SOUTHERN SALES FORCE
On August 9
th
, Palm Bay unveiled new packaging
for leading Italian wine brand Cavit at the Crest Hol-
low Country Club. Hal Cashman, Director of Brand
Development at Palm Bay led on- and off-premise
sales groups from Southern Wine & Spirits through
a marketing presentation and Palm Bay Portfolio
Manager Ian Ribowsky led a tasting through the Ca-
vit range.
1.
Shawn Balzano, Palm Bay; Diego Avanzato, Palm Bay;
Marc Newman, Palm Bay; Fred Horowitz, SWS; Hal Cashman,
Palm Bay; and Ian Ribowsky, Palm Bay
2.
Mike Samir and Shannon Sweeney, SWS
3.
The Cavit wine selection
4
2
1
AROUND
TOWN
1...,90,91,92,93,94,95,96,97,98,99 101,102,103,104,105,106,107,108,109,110,...120