104
BEVERAGE MEDIA
September 2013
NEWS
FRONT
SPIRITS
HEAVEN HILL JOINS WITH ALS ASSOCIATION TO
HONOR PARKER BEAM
Since learning that 6
th
-gener-
ation Master Distiller Parker
Beam is in the early stages of
ALS, Heaven Hill Distilleries
has joined forces with the ALS
Association to battle the disease.
Heaven Hill and Parker
Beam plan to dedicate the up-
coming Fall 2013 edition of
Parker’s Heritage Collection,
the highly anticipated limited
annual release of rare American
whiskies, to raising funds for the
ALS Association. ALS (Amyo-
trophic Lateral Sclerosis), or Lou
Gehrig’s Disease, affects up to 30,000 Americans at any given
time. Heaven Hill plans to earmark $20 from the sale of every
bottle of the next Parker’s Heritage Collection release for dona-
tion, and projects that a minimum of a quarter of a million dol-
lars will be raised. The special fund will be known as the Parker
Beam’s Promise of Hope Fund.
In addition, Heaven Hill announced a
new and unprecedented project to raise funds
for the ALS Association. Called “Master
Distillers’ Unity,” the project will create a
never-before-seen blending of bourbon from
all the major Kentucky heritage distilleries in a
special crystal two-bottle set, which will be offered at the Bon-
ham’s Whisky, Cognac and Rare Spirits auction in New York
City on October 13
th
. All proceeds from the auction of this
one-time bottling will go toward the Parker Beam Promise of
Hope Fund.
Never before have all the major Kentucky bourbon
distilleries united to marry their products together. Mas-
ter Distillers’ Unity is comprised of barrel-proof, extra-
aged bourbons hand-selected by Master Distillers Harlen
Wheatley (Buffalo Trace), Jim Rutledge (Four Roses),
Fred Noe (Jim Beam), Greg Davis (Maker’s Mark), Jim-
my Russell (Wild Turkey) and Chris Morris (Woodford
Reserve), carefully married together with select Heaven
Hill Bourbon.
Aside from the charity auction winner, the only consum-
ers lucky enough to taste this one-of-a-kind bourbon will be
attendees at a special tribute to Parker Beam during Whisky-
Fest New York on Saturday, October 12
th
—the day before the
Bonham’s auction event.
G LOR I AF E RR E R . COM
©2013 Gloria Ferrer Caves & Vineyards, Sonoma, CA
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