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BEVERAGE MEDIA
September 2013
WINE
BUZZ
NEW CALIFORNIA BRAND DEBUTS
‘ANIMATED’ LABEL
One way to shake up the wine world is to make it spin. Literally.
California’s Terravant Wine Company has launched
Spin the Bottle
wines. Thanks to a patented lenticular technology, the wines’ labels are
designed so that shoppers walking past the wine on the shelf are treated
to the image of a bottle spinning. The new line consists of three 2010s—
Chardonnay, Cabernet Sauvignon and Red Blend, sourced mostly from the
Santa Barbara region and line-priced at SRP $11.99. Terravant expects the
wines to be in 30+ states by September.
terravant.com
TORRONTES
TAKES FLIGHT
Chile-based Montes’ Argentinean project—named
Kaiken
after the
Patagonian bird that migrates from Chile to Argentina across the
Andes mountains—has unveiled its first Torrontes vintage. Sourced
from old vines in Salta’s high-altitude Cafayate Valley, the 2012
Kaiken Torrontes is a fresh, intensely aromatic wine with notes of
flowers, citrus and pineapple. The brand’s Corte line was renamed
Terroir Series and repackaged in 2012, and the wines have never
tasted better. SRP $17
kaikenwines.com
AMAZING:
SINGLE VINEYARD WINES TO THE 17TH POWER!
The latest chapter in winemakers’ relentless pursuit of terroir comes from Australia,
where fourth-generation d’Arenberg winemaker Chester Osborn, already known for his
eccentricity, has isolated 17 sites in McLaren Vale for separate production. There is
method to the madness, however: Collectively, they’re named “Amazing Sites,” and
individually they represent the 14 Shiraz blocks that make up d’Arenberg’s “Dead Arm”
Shiraz and the three Grenache sites that comprise the winery’s “Ironstone Pressings.”
Production of the Dead Arm and Ironstone Pressings (both SRP $65) will continue,
while 100 cases of each
Amazing Site (most having
spent 20 months in barriques)
will be released from the
2010 vintage priced at $85.
Of course, d’Arenberg wines
are not quite complete without
exotic names, and the new
line does not disappoint, from
Tyche’s Mustard through
The Vociferate Dipsomaniac.
obcwines.com
COLAVITA
SHIFTS FROM
TABLE TO BOTTLE
Wine and food work famously well
together, so why not wine and food
brands?
Terlato Wines
and leading
olive oil producer
Colavita
have
teamed up to create a collection of
super-premium Italian wines. The
initial wines under the Colavita label
will be Pinot Grigio, Verdicchio
and Pinot Noir at SRP $17 and
Valpolicella Ripasso ($21). Bill
Terlato, CEO of Terlato Wines, notes,
“Colavita is a trusted, highly sought-
after brand with high awareness
among luxury food and wine lovers.”
Enrico Colavita, president of Colavita
SpA, is thrilled to be working with
Terlato: “They are the strongest
company for marketing luxury wines
and their vision for the Colavita
wine brand is precisely what we are
looking for.”
terlatowines.com
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