©2013 Cervezas Mexicanas, New York, NY
facebook.com
/DosEquis
twitter.com
/DosEquis
1.National Retail Federation and BIGinsight Research,September 2012
2.HUSA Cognos Data,On-Premise,October 2012
Reach your HEINEKEN USA representative for more information!
or contact
1-877-522-5001
UNMASK
an
INTRIGUING
SEASON
of
SALES
The Dos Equis Masquerade program
drives traffic to your account
by inviting guests to discover their more interesting side
Patrons have
two ways they can win
a trip to the Ultimate Dos Equis
Masquerade Party or other unique prizes:
• Codes on limited-edition bottle labels, driving trial
• #DosEquis Instagram sweepstakes, keeping patrons in your account
+
21.8
%
LIFT IN VOLUME FOR LAGER
AND AMBAR DURING OCTOBER
2
OF PEOPLE AGED 21–24
ARE LIKELY TO ATTEND A
HALLOWEEN PARTY THISYEAR
1
60
%
APPROX.
1...,25,26,27,28,29,30,31,32,33,34 36,37,38,39,40,41,42,43,44,45,...120