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BEVERAGE MEDIA
September 2013
Now in its second decade, Tales of the
Cocktail is showing that with maturity
comes a bigger and better event. New
Orleans in July is
the
place for suppliers,
bartenders, new brands and enthusiasts
to meet, mingle, show off wares and reca-
librate the barometer of what’s new and
next in spirits and cocktails.
Tales of the Cocktail took place July
17
th
-21
st
. There were some 200 events
in all, including Spirited Dinners, many
educational seminars, mixology com-
petitions, tasting rooms, the Spirited
Awards—and there was at least one mar-
riage proposal!
Daylight hours offered educational
opportunities for the trade as well as se-
rious connoisseurs. Subjects ranged from
how to profitably run a bar business to
specific spirits-trends trajectories and
even proper glassware.
Attendees of the three Vermouth In-
stitute seminars, presented by Quintinye
Vermouth and Martini vermouth brands,
received Certificates of Membership to
the institute upon completion.
Sponsored Tasting Rooms through-
out the week offered attendees a further
chance to network and gain inspiration
from new spirits and cocktail creations.
Tasting Rooms ran the gamut from mez-
cals to milk punches, and indie spirits
and craft distillers to established brands.
Once the sun went down, nightlife
consisted of cocktail competitions and
showcases like the Bare Knuckle Bar
Fight and the Angostura Cocktail Chal-
lenge. The Most Imaginative Bartender
All-Stars Competition featured previ-
ous USBG Most Imaginative Bartender
competitors crafting drinks using Bom-
bay Sapphire East.
INDUSTRY
EVENT
Tales 2013: Cocktail Immersion
Cocktail Crowd Descends on New Orleans for 11
th
Year
BY CARA McILWAINE
4
8
7
6
5
1.
Industry luminaries show off their finery on stage after
the Spirited Awards
2.
Tales of the Cocktail founders Paul
and Ann Tuennerman
3.
Simon Ford, host of the Spirited
Awards, accepts the win for Ford’s Gin as Best New Prod-
uct; he also presented The Beverage Networks “Ten Mix-
ologists to Watch”
4.
Angostura Cocktail Challenge 2013
winner Yani Frey of Detroit
5.
Jeff Bell, Diageo and USBG
World Class Bartender U.S. winner at the USS World
Class Happy Hour presented by Diageo
6.
Bols Around
the World 2013 Champ Rusty Cerven and Ann Tuenner-
man creating the World’s Largest Pousse Café
7.
Aperitivo
Italiano event leaders show off Italian spirits at the Royal
Sonesta
8.
Masked and unmasked guests in the spirit of
Venetian Carnavale at Aperitivo Italiano
Photographs (5, 14, 16) by Shannon Sturgis / (20) by Cameron Michael Smith / (1-4, 6, 9-13, 17-19, 21, 22) by Jennifer Mitchell Photography
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