TALKIN
TECH
80
BEVERAGE MEDIA
September 2013
Beverage Media has built integration to the
following POS systems to varying degrees. The
codes with each vendor correspond with the
integration points noted below:
WEBSITE INVENTORY UPDATES
WEB ORDER IMPORTING
PRICE FILE INTEGRATION
EORDERS SALES HISTORY
EORDERS PURCHASE ORDERS
ORDER SUBMISSION BY BEVMEDIA
• For information about any of these
POS
companies
, please call
201-820-4903
AIM
ATLANTIC SYSTEMS, INC.
(ASI - SPIRITS 2000)
CAM COMMERCE
(RETAILSTAR)
CASH REGISTER EXPRESS
(PC - AMERICA)
CATAPULT
CELLAR TRACKER POS
COMCASH
COMPUTER PERFECT
(LIGHTNING POS)
COUNTERPOINT
CREATIVE INFORMATION
SYSTEM
INNOVATIVECOMPUTER
SOLUTIONS (ICS - VISION)
KBA SPIRITS (KEN BUSH)
LBOS
MAGSTAR
MERCHANT
SOFTWARE -LiquorPOS
MICROBIZ
MICROSOFT RETAIL
MANAGEMENT
SYSTEM (RMS)
MPOWER
PERVASIVE
POS ANYWHERE
POS-IM
QUICKBOOKS
RCS
UNIFY POS
POS SYSTEMS
LEARN ABOUT
SELLING WINE ONLINE
Sign up for a
FREE DEMO
and see how a store uses the
BMG eCommerce system
to maintain and
promote products on a website by visiting:
or email our U.S.
eCommerce Marketing representative
J.C. Milam
at
No Website? No Problem.
Get Found with Google.
BY JAMES LAURENTI
A
ccording to a 2012 consumer
review survey by a leading
digital marketing news web-
site, SearchEngineLand.com,
about 85% of consumers use the inter-
net to find local businesses. Needless to
say, potential customers are out there,
and we want them to find us. Luckily,
within the past few years a number of
effective, free online resources have
become available to help in this effort.
Even without a website for your busi-
ness, you can still leverage these tools
to help local consumers find you online.
When a user wants to find a local
business, the common starting point is a
search engine, namelyGoogle.com. Years
ago if you entered a keyword search into
Google, the only results would be website
links. However, in the past year, Google
has enhanced their search engine to
highlight local businesses—regardless if
they have a website or not. Just try typ-
ing “wine store [your city, state here],” and
look at the results. Not only do you see
the list of organic search results that we
have always come to expect, but you also
get a conspicuous box showing different
local retailers plus an interactive map
that links to a full-screen view of all stores
in the context of their location.
This information is populated by
a free service called Google Places, a
simple tool that allows a business to
take control of their digital identity
with the search engine. After verifying
that you’re the business owner/manager,
you can update the store name, address,
hours, and include a picture and short
description. This information is then
displayed whenever a user performs a
relevant keyword search.
Another free product from Google
worth highlighting is their social me-
dia platform, Google+. While Face-
book dwarfs Google+ in its user base,
Google prefers to list its social media’s
business pages higher in organic search
results than Facebook, which makes the
service particularly valuable. Through
Google+’s tools, you can create your own
page featuring pictures, videos, and infor-
mation about your business itself. In the
past year, Google has also added a fea-
tured calledGoogle+ Local, which allows
consumers to rate and review businesses;
those reviews are then incorporated into
Google.com’s search results. Therefore,
though the social media service might
not have as many active users, there are
some immediate benefits to creating a
Google+ Business Page, which should
only increase in value as consumer accep-
tance of the service grows.
Google Places and Google+ Busi-
ness Pages are two effective free resourc-
es that can help increase your store’s
digital profile. However, there are others
that merit some attention—particularly
Facebook’s Pages platform and Yelp’s
Business Account tools. Ultimately, if
there’s no cost of entry, it’s worth having
a presence on any service that consum-
ers in your local area may use. Each helps
broaden your digital exposure and makes
it less difficult for someone to overlook
your business. That said, if you are just
beginning to review your presence on-
line, Google is a great place to start.
n
To comment on this column or to learn more about how
Beverage Media can help with a website for your store
visit BevSites.com, or contact James Laurenti at 617-
864-1677. Follow us on twitter at twitter.com/bevsites.
How Many Times Consumers
Used the Internet to Find a Local
Business in the Past 12 Months
1...,70,71,72,73,74,75,76,77,78,79 81,82,83,84,85,86,87,88,89,90,...120