Page 130 - Beverage Media - October 2012

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WELL DESERVED.
RATED 93
Importedby:
HappyHeartsWine.com
in its own traditional malting floor, em-
ploys coopers to tend every cask, a cop-
persmith to maintain the stills and a malt
master to ensure that the resulting spirit is
consistently excellent. It is this dedication
to producing a truly handcrafted whisky
that has led to the Balvenie receiving the
highest plaudits at a range of international
spirits competitions.
2012
Old Forester Birthday
Bourbon Set to Hit Shelves
The 2012 expression of Old Forester
Birthday Bourbon has been released in
honor of George Garvin Brown, the
founder of Louisville-based Brown-
Forman and Old Forester, America’s
first bottled bourbon. Every year in
September, Old Forester releases an
expression of its acclaimed bour-
bon to commemorate Brown’s
birthday; this year marks the
11
th limited-edition release.
This year’s vintage release of Old For-
ester is crafted from an 82-barrel batch, se-
lected from a single day of production [in
2000].
That day’s mash bill had 2% extra
malt added to the fermenter, resulting in the
creation of a more nutty spirit,” said Chris
Morris, Brown-Forman Master Distiller.
Once barreled, the bourbon was ricked
on the fourth floor in warehouses H and I
where it experienced a balanced matura-
tion environment. There the angels’ share
resulted in low barrel yields and therefore
intense barrel flavor concentration.”
Old Forester Birthday Bourbon is
vintage-dated, offering a one-of-a-kind
character and flavor profile that will
never be replicated. Its unique decant-
er-style glass bottle is a throwback to
the late 1800s when Old Forester was
first produced. Old Forester is the
only bourbon still in existence
today that was produced before,
during and after Prohibition by
its original distiller.
Since its introduction in 2002, Old
Forester Birthday Bourbon has received
unprecedented acclaim and has col-
lected taken home gold from numer-
ous tasting competitions including Best
Bourbon, Double Gold Medal” at the
2012
San Francisco World Spirits Com-
petition. The 2012 edition of Birthday
Bourbon (SRP $49.99) was bottled at 97
proof and is available nationally.
BEER  
DOS EQUIS INVITES CONSUMERS
TO ‘DISCOVER THE MASQUERADE’
This October, Dos Equis, the fastest-
growing premium Mexican beer in the
U.S., is inviting adult consumers and
retailers to take their celebrations to
a more interesting level with the Dos
Equis “Masquerade” retail program.
Through mobile devices and Face-
book, consumers will have access to
mysterious special offers, sweepstakes