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Beverage Media
October 2012
yellow tail & NBC UNIVERSAL
PARTNER TO PROMOTe DVD RELEASE
OF SNOW WHITE AND THE HUNTSMAN
On September 10
th
,
NBC Universal and [yellow
tail] wines kicked off year two in their promotional
partnership, to celebrate the Movies On Demand,
Blu-Ray, DVD and digital download release of
summer hit
Snow White and The Huntsman
.
Guests enjoyed Good and Evil wine cocktails
made with [yellow tail] wines in a setting filled with
details from the film including costumes.
1.
Carolyn Esposito, Deutsch Family; Elizabeth Trizano,
Deutsch Family; Jeff Marquez, NBC Universal; model
as the evil Queen; Ben Schwaid, NBC Universal; and
Barbara Shih, NBC Universal
2.
A bartender mixes The Queen’s Elixer
3.
Good and Evil “wine-tails” featuring the Poison
Appletini and The Queen’s Elixir
4.
A costume from the film
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SAILOR JERRY HOSTS NATIONAL
RUM DAY TASTING AND TUTORIAL
On August 16
th
,
Sailor Jerry Rum hosted an exclu-
sive tasting and tutorial for select guests at Moth-
er’s Ruin in NoLita. Paul Monahan, Sailor Jerry
Rum National Brand Ambassador, led attendees
through a short history of rum, the story of Sailor
Jerry and a tasting of some rum cocktails. After-
wards, Mother’s Ruin offered a special Sailor Jerry
Banana-Vanilla Daiquiri slushie special all night.
Sailor Jerry tasting at Mother's Ruin
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APPLETON ESTATE PICKS WINNER
IN BARTENDER CHALLENGE 2012
On September 10
th
,
Appleton Estate Rum held its
2012
Remixology Bartender Challenge at The Lib-
erty. Actress Jamie Chung and her pal Diem Brown
guest judged the competition alongside cocktail
experts Dale DeGroff, Collin Appiah and Natalie
Jacobs. Finalists from San Francisco, New York,
Boston and Miami integrated performance into
their cocktail preparations. Boston’s Ted Kilpatrick
won a trip to Jamaica with his “Red But Not Quite
Cocktail” crafted to Aerosmith’s “Pink.”
1.
Danny Rosenfeld, Appleton Estate; and celebrity
guest judge Jamie Chung
2.
Diem Brown, Jamie Chung and Dale DeGroff
3.
Winner Ted Kilpatrick prepares his drink
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3
2
around
town
