ultimate beverage challenge
guide to the world’s BEST SPIRITS, COCKTAILS &WINE
Over the past three years
blazed a new and exciting path in the evaluation of spirits,
wines and cocktails. Through innovation, experience and
insight, UBC has brought forward into the twenty-first
century the exercise of not just accurately scoring alcoholic
beverages, but also assessing their categorical standing
amidst their peers. UBC does not dispense meaningless
medals and hollow awards, a passé practice rooted in the
late nineteenth century. Instead, UBC supplies unassailable
results through the 100-point rating system that, with
pinpoint precision, gauge the character and quality of all
types of beverage alcohol products.
The UBC Challenges include Ultimate Spirits Challenge,
Ultimate Cocktail Challenge and Ultimate Wine Challenge.
UBC’s specially designed multilevel judging system has
revolutionized beverage competitions, in which multiple
panels evaluate each entered libation within its most
appropriate peer group.
UBC Challenges are conducted in the first half of
each year at the pristine facility Astor Center in lower
Manhattan to ensure that UBC’s ideal judging criteria is met
environmentally. Entered products into each Challenge are
served in proper crystal glassware at the optimum serving
temperature in order to showcase their finest attributes
in a fair setting. Only the foremost, unbiased experts in
the world are asked to be UBC judges. This exclusive,
authoritative coterie includes award-winning journalists,
authors and educators.
UBC’s concept revolves around its three guiding
principles of Integrity, Method and Credibility. UBC’s
commitment is all about providing the beverage industry
and consumers the most reliable, independent assessments
in the world. This guide reveals the top-scoring products
from all three UBC Challenges conducted in 2012. For all
the UBC results, go to
Ultimate Beverage Challenge…Know the Score.
About Ultimate Beverage Challenge
Ultimate Spirits Challenge
Ultimate Cocktail Challenge
Ultimate Wine Challenge
Ultimate Beverage Challenge Results
The results published in this Ultimate Guide represent all products
that scored 90 points and above (out of a maximum score of 100 points) in the
Challenges. A complete list of all products scoring 80 points and higher
can be viewed at
Online results include tasting
notes for all products scoring 85 points and higher, product images, cocktail
recipes and photos, and marketing collateral.
Top scoring products in each category are recognized based upon
their results in each Challenge: Chairman’s Trophy and Finalist. The number
of Finalists per category will vary depending on product type, number of
submissions and overall quality.
All prices listed are based upon information from the producer, and
may vary by market. Products available in the U.S. are quoted in dollars; those
not imported show prices as available in the country of origin.
In addition to the score, products are further distinguished as a
guide to consumers: 95-100 points: Extraordinary, Ultimate Recommendation;
points: Excellent. Highly Recommended.
Great Value (GV) :
Indication of products with a favorable relationship
between their price and final score.
Ultimate Beverage Challenges are conducted in the first half of each year.
For more information or to enter products in the Challenges
please inquire at
or go to