FEATURES
12
AMBASSADORS
WORK THE FLOOR
In-store training and pouring are more
important than ever.
16
get ready for
the holidays!
The Beverage Network presents its annual
round-up of value-added products.
32
REINVENTING THE
DRAUGHT EXPERIENCE
Heineken USA grows its
portfolio of upscale,
international beers.
38
RESPECT FOR
THE QUEEN
Chardonnay continues to be
America’s #1 white wine; the
secret to selling it is selection.
50
BAR TALK:
GARDEN PARTY
Aimee Olexy of Talula’s
Garden in Philadelphia
talks seasonal dining and
sophisticated cocktails.
52
TAKING A SHINE
TO WHITE WHISKEY
With sales of this rebel spirit taking off,
suppliers and re-sellers consider how
to offer it.
departments
8
the find
10
wine buzz
57
New Products
&
Promotions
62
by the numbers
104
events calendar
nov
12
16
November 2012
Beverage Media
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