M.S. Walker’s Gary Shaw,
Harvey Allen and Michael Brody
W
hen Donal Dennehys arrived in New York from his native
Ireland, he was horrified at the quality of most draught
beer. “Much of it tasted terrible because it was pumped
with air from the bars’ dusty basements and the lines
were all filthy, not to mention the glasses,” recalls Dennehys, who today
operates Mr. Dennehys, a bar in New York’s West Village neighborhood
which has built a stellar reputation for quality draught beer. “It took
awhile for people to trust draught beer again, and the major brewers are
just catching up to the game in terms of quality.”
Reinventing the
Draught Experience,
One Beer at a Time
Patrick Libonate, Director, On-Premise
and Draught Strategy, Heineken USA
story by
kristen bieler
Photographs by
Andrew Kist
Heineken USA grows
its portfolio of upscale
international beers,
while educating the trade
on “The Perfect Pour”
