By david lincoln ross
America’s #1 White Wine;
When it Comes to Selling it,
the Secret is Selection
owadays many merchants sing the
praises of sweet Moscato, zeroing in on the varietal’s
soaring growth rate, albeit on a small but growing
base. Meanwhile, sommeliers near and far ardently
talk up the bff (“best food-friendly”) appeal of
Riesling and Albariño and Grüner Veltliner.
But let’s get real here.