ACNielsen Data, Total US Food, four weeks ending 12/31/11. 2. Nash Information Services, LLC, “The Numbers: Movie Franchises.” Accessed November 14, 2011.
NextLevel Marketing, February 2011 VIBE study, “502 On-Premise Chain Consumers.”
FROM HOLLAND WITH LOVE
A CAPTIVATING NEW 360 GLOBAL CAMPAIGN BRINGS TOGETHER
TWO OF THE WORLD’S MOST ICONIC BRANDS
HEINEKEN AND JAMES BOND.
HEINEKEN AND THE HOLIDAYS—ANOTHER PERFECT PAIR
Heineken is an important part of shoppers’ holiday occasions:
Thanksgiving and Christmas are the 3rd- and
th-highest-volume weeks all year.
Heineken outperforms the competition during the
holidays, with a 146% lift when on feature and display
Consumers are willing to pay more for premium beer,
so be sure to leverage the trade-up opportunity with
Heineken during the holidays.
LEGENDARY HOLIDAY PROGRAM
Highlight a variety of in-store features to drive traffic
and sales during the busy holiday period with upscale
Heineken and James Bond–themed displays and a
Heineken, the #1 European import in the U.S.,
will leverage its 15-year
relationship with the James Bond franchise
by maximizing the holiday retail
impact surrounding the launch of the upcoming Bond film,
Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2012 HEINEKEN® Lager Beer.