1.
ACNielsen Data, Total US Food, four weeks ending 12/31/11. 2. Nash Information Services, LLC, “The Numbers: Movie Franchises.” Accessed November 14, 2011.
3.
NextLevel Marketing, February 2011 VIBE study, “502 On-Premise Chain Consumers.”
FROM HOLLAND WITH LOVE
A CAPTIVATING NEW 360 GLOBAL CAMPAIGN BRINGS TOGETHER
TWO OF THE WORLD’S MOST ICONIC BRANDS
—
HEINEKEN AND JAMES BOND.
HEINEKEN AND THE HOLIDAYS—ANOTHER PERFECT PAIR
Heineken is an important part of shoppers’ holiday occasions:
•
Thanksgiving and Christmas are the 3rd- and
4
th-highest-volume weeks all year.
1
•
Heineken outperforms the competition during the
holidays, with a 146% lift when on feature and display
in December.
1
•
Consumers are willing to pay more for premium beer,
3
so be sure to leverage the trade-up opportunity with
Heineken during the holidays.
LEGENDARY HOLIDAY PROGRAM
Highlight a variety of in-store features to drive traffic
and sales during the busy holiday period with upscale
Heineken and James Bond–themed displays and a
DraughtKeg
TM
Value-Added Pack.
Heineken, the #1 European import in the U.S.,
1
will leverage its 15-year
relationship with the James Bond franchise
2
by maximizing the holiday retail
impact surrounding the launch of the upcoming Bond film,
Skyfall
.
Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2012 HEINEKEN® Lager Beer.
