November 2012
Beverage Media
57
NEW
PRODUCTS
&
PROMOS
fxmagner.com
SRP: $9.99
855-874-2394
broncowine.com
berniko.com
bigrackvodka.com
SRP: $19.99
BIG RACK
VODKA IS FOR THE
AMERICAN OUTDOORSMAN
Big Rack Premium Vodka, new from Berniko,
was created in the heart of Kentucky as
a tribute to lovers of the outdoors. Big
Rack appeals to climbers, hikers, soldiers,
explorers, fisherman and any who want to be
one with nature. The brand kicked off sales
in October in Texas, but is now rolling out to
more markets.
HARASZTHY FAMILY CELLARS
INTRODUCES AMADOR COUNTY
ZINFANDEL
Vallejo Haraszthy’s two great, great-
grandfathers, General Vallejo and Agoston
Haraszthy, were Sonoma legends, making
some of California’s first wines. The family
continues the tradition today with their latest
release, a 2009 Amador County Zinfandel
from the Shenandoah Valley. Blended with
7%
Mourvedre for added depth and roundess,
the wine is luscious with jammy red fruit
flavors. Oak-aged for 14 months.
PRIMA PERLA
PROSECCO
FROM FX MAGNER
Prima Perla Prosecco DOC continues its
meteoric rise, posting 30% year-to-date
growth in the U.S. market. The Italian bubbly
is poised to finish 2012 celebrating its third
consecutive year of double-digit growth. Its
secret to success is simple—Prima Perla
Prosecco looks like a $50 bottle, tastes like
a $20 bottle but sells at a value. Imported by
FX Magner.
SRP: $17.99
kahlua.com
SRP: $9.99
hiramwalker.com
HIRAM WALKER
ENTERS
DESSERT FLAVOR CATEGORY
WITH WHIPPED CREAM LIQUEUR
Hiram Walker has released a new flavored
liqueur, Whipped Cream, a perfect choice
for dessert-like mixed cocktails. “Hiram
Walker Whipped Cream is the only nationally
available whipped flavor in the cordials
segment,” says Sarah Sercia, brand manager
for Hiram Walker, Pernod Ricard USA. The
neckers include drink recipes highlighting the
liqueur’s natural pairing with other Pernod
Ricard premium brands.
KAHLÚA
BRINGS HOLIDAY
CHEER WITH LIMITED EDITION
GINGERBREAD
Kahlúa is heralding in the holidays with the
latest entry to its limited-edition holiday line-
up, Kahlúa Gingerbread, joining indulgent
Kahlúa Peppermint Mocha. The Gingerbread
expression offers notes of nutmeg,
gingerbread, cinnamon and clove blended
with Kahlúa’s classic combination of 100%
Arabica coffee and sugarcane rum.
facebook.com/santeromoscatorose
SANTERO
BRINGS FRESH
FLAVORS TO MOSCATO
With the trends of Moscato and flavors still
red-hot, it makes sense to combine the
two, as Santero has done with these four
light, sweet, frizzante Moscatos infused
with fruit juice. The line-up includes tropical
flavors like Pineapple, Coconut and Peach
and Strawberry. All are ideal alone or mixed
in a wine cocktail and offer the pleasure of
sparkling wine with a lower alcohol content.
>>
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for the most up-to-date listings of new products
