62
Beverage Media
November 2012
BY
THE
NUMBERS
$20+
Wine Rockin’
According to Symphony IRI, for 2012
through September 9, wines priced
$20 and over were the fastest-
growing price segment of the market
by volume, rising 18.4%. The
$15-$20, $11-$15 and $8-$11
segments followed, in that
order, while wines below $5
declined during the period.
Overall, domes-
tic table wines
grew 3.3% by
volume (Oregon
up 15.9%). Imports
dipped 2.3%. (but
New Zealand was
up 24%).
62
Steps
Peter Mondavi Sr. of Charles Krug
Winery in Napa Valley walks up 31
steps to his office twice a day. He
turns 98 this month.
Cool
1
Million
New Zealand is known for its Sau-
vignon Blanc, but the nation is now
exporting more than 1,000,000 cases
per year of Pinot Noir.
31.7%
&
38.2%
Domestic red blends currently ac-
count for approximately 8.4% of all
domestic wine sold in the Nielsen
Channel. In the past year alone, red
blends have increased 31.7% to more
than 2.4 million cases, which follows
a +38.2% increase from 2010 to 2011.
17
/
27
The Rhône Valley wine region
celebrated growth during 2011 in
the U.S. with increases of 17% in
volume and 27% in value, with the
majority of Rhône wines priced in
the $10-$20 range.
Meet the
57%
Women make up 52% of the adult
population, but they purchase 57%
of the wine consumed in the United
States, according to Wine Institute.
Spirits
inControl
Following a 3.25% gain in 2011, spirit
sales volume in control states posted
a 4.6% gain through the six-month
period ending June 2012. Biggest
gainers: Irish whiskey (+20.3%),
vodka (+6.9%), cordials and liqueurs
(
+5.9%) and tequila (+6.2%). The larg-
est volume gains were seen in Pennsyl-
vania (+6.1% ) and Utah (+6.4%).
Still
#1
Santa Margherita is the
biggest-selling wine brand
in the $20-and-up category
in the U.S., according to
Symphony IRI data, tallying
sales of $26.7 million from
June 2011 to June 2012.
The iconic Pinot Grigio label
dwarfed the #2 brand in the
category, Sonoma-Cutrer,
which had sales of $12.7
million over the same period.
3
Drinks/Week…
According to a study in the British Medical Journal,
women who regularly consume more than 3 alcoholic
beverages a week for at least 10 years are 52 % less likely
to develop rheumatoid arthritis compared to non-drinkers.
This positive effect may be explained by the ability of
alcohol to lower the body’s immune response.
Industry
Facts
&
Stats
Highlighting
Recent
Trends &
Benchmarks
