talkin
tech
74
Beverage Media
November 2012
Beverage Media has built integration to the
following POS systems to varying degrees. The
codes with each vendor correspond with the
integration points noted below:
➊
Website inventory updates
➋
Web order importing
➌
Price file integration
➍
eOrders sales history
➎
eOrders purchase orders
➏
order submission by bevmedia
For information about any of these
POS companies, please call
201-489-5888,
ext 231
AIM
➊
➍
➎
➏
Atlantic systems, inc.
(
ASI - Spirits 2000)
➊
➋
➌
➍
➎
➏
CAM COMMERCE
➊
CASH register express
(
PC - America)
➌
➍
CASH register plus
➊
catapult
➊
comcash
➍
➎
➏
computer perfect
➌
➍
➎
➏
counterpoint
➊
Creative Information
System
➊
➍
➏
innovativecomputer
solutions (ICS - VISION)
➊
➋
➌
KBA SPIRITS (Ken buSh)
➌
lbos
➊
➋
LSTAR
➍
➏
Magstar
➊
➋
➌
➍
➎
➏
MERCHANT
SOFTWARE -LiquorPOS
➊
➋
MICROBIZ
➊
Microsoft retail
management
system (RMS)
➊
➌
➍
➎
➏
MPOWER
➊
➌
PERVASIVE
➊
POS Anywhere
➊
➋
POS-IM
➊
QUICKBOOKS
➊
➋
RCS
➍
➏
tiger Pos
➌
➍
➏
WINE SOFT
➊
Learn about
Selling Wine Online
Sign up for our next
Webinar
on
November 13
th
at 10am EST
.
See how a store uses the
BMG eCommerce system to maintain and
promote products on a website.
For more information visit:
POS Systems
A More Complete View
of the Marketplace
By ian griffith
A
n evolutionary leap has been
taking place inNewYork with
how retailers and restaurants
access pricing information
from their distributors. While
Beverage
Media
has had an online version of the
book for over 10 years, changes in the
dynamics of this market have created
an opportunity to expand the role of our
online listings. We have opened online
access to a full view of the marketplace.
Products from all distributors, including
those not published in the printed book,
can now be included online, creating a
powerful resource for the trade.
For 75 years,
Beverage Media
has
been an advocate for the drinks trade
in New York. What started shortly af-
ter Prohibition as a magazine to help
readers with liquor licensing concerns,
quickly became a key reference tool for
brand owners and distributors to com-
municate to stores and restaurants. In
more recent times, of course, this im-
portant concept has extended beyond
print and onto the Internet.
A Better Shopping Experience
To help with navigating a complete view
of themarketplace, wehave added search
tools that enhance the shopping experi-
ence in an online area called The Cellar.
In addition to fulfilling the administra-
tive function of allowing buyers to find
items for reorder, the site now helps you
browse products by category with a series
of cascading filters that show a custom
view of products that meet your crite-
ria. Select French Wine and drill down
through the regional hierarchy to find
all Puligny Montrachet; filter by Vintage
and Price Range to find the wines you
need to fit a spot on your wine list. This
selection can also be saved and returned
to next month, so that a personalized
link will reveal whether new items are
available or prices have changed.
The emphasis of the revised search
features is to provide a powerful user
experience so that you have more tools
to find and compare products. Search
facets in the left navigation narrow to
present more targeted options as you
navigate through the catalog. These
facets either provide a hierarchy of
options like regional tiers, or the show
multiple selections so you can, for ex-
ample, compare multiple grape variet-
ies side by side. The options within a
facet can sort to show an alphabetical
listing, or a listing of options with the
most results. The page then refreshes
automatically using AJAX calls with-
out waiting for the page to rebuild.
The main results page no longer
shows all the pricing levels available on
an item. Only one discount level is vis-
ible on this list page, but a link shows
when more “more deals” are available.
Those deals are laid out on the detail
page which has been redesigned to
give buyers more tools to make deci-
sions. The discount levels are given
more space with dollar and percentage
discounts displayed prominently. There
are plans to display a buyer’s purchase
history so the last purchase date and
previous price paid can be taken into
account. Adding items to the shopping
cart can be completed from both search
result or detail pages, and many distrib-
utors will receive your order electroni-
cally, directly into their order board.
Given
Beverage Media’s
prominent
role in the industry, it has always been
central to our mission that we protect
our neutrality in the midst of the three
tiers. This mission is now evolving to a
new level that places exciting tools in
the hands of buyer with a more complete
view of the marketplace online.
n
To comment on this column or to learn more about
how Beverage Media can help with a website for your
store visit BevSites.com, or contact Ian Griffith at 617-
864-1677.
Follow us on twitter at twitter.com/bevsites.
