92
Beverage Media
November 2012
atlantic wine & spirits PRESENTS
MASTERS OF WHISKY BLITZ
Atlantic W&S, a division of Empire Merchants
held a kick-off meeting for whiskies in its port-
folio, including the Diageo Classic Malts collec-
tion, Bushmills Irish Whiskey and Bulleit Bourbon
and Bulleit Rye.
1.
Seated: Greg Sherwood, AWS; Teresa Menendez,
Master of Whisky (MOW); Spike McClure, AWS MOW;
John Devin, AWS; and James Casey, Diageo
Standing: Dave Schrader, AWS; Tom Turner, MOW;
Peter Menan, AWS; L.J. Heffernan, MOW; Ed Adams,
MOW; Kevin Mulcahy, MOW; Stephen Wilson, MOW;
James McCartney, MOW; Doug Kragel, MOW; and
Lisa Jorjorian, Diageo
2.
John Devin, AWS
3.
Spike McClure, presents the Diageo
Classic Malts Collection
4.
Johnnie Walker Ambassador Stephen Wilson
AWS MASTER OF WHISKEY presents
SCOTCH PAIRINGs TO FOOD NETWORK
On October 9
th
,
Spike McClure, Atlantic Wine &
Spirits Master of Whiskey, conducted a Johnnie
Walker, Oban, Lagavulin and Talisker tasting for
chefs and writers at Food Network. The Food
Network participants were very engaged by the
presentation and found a great deal of takeaway
for pairing ideas, learning how versatile and food-
friendly Scotch can be.
1.
Spike McClure, AWS Master of Whiskey
2.
McClure guides Food Network staff through
a whisky tasting
JOSE CUERVO CELEBRATES MEXICAN
INDEPENDENCE WITH festive WEEKEND
Jose Cuervo was a part of several Mexican Inde-
pendence Day-related activities September 15
th
and 16
th
.
The brand sponsored the U.S.-Mexico
Chamber of Commerce’s El Grito event at The
Dream Hotel, where 800 U.S.-Mexico profes-
sionals celebrated the holiday. Jose Cuervo also
launched its Tradicional Barrel Aged Cocktail Pro-
gram at Pulqueria and Vamos. La Esquina and La
Esquina Café featured Tradicional Silver and have
placed it on their permanent cocktail menu.
1.
Guests pose with Jose Cuervo bottles at El Grito
2.
Happy guests at The Dream Hotel toast with
Jose Cuervo
3.
Chris Miano, Jose Cuervo brand ambassador
4.
The Jose Cuervo portfolio at Vamos
4
3
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