November 2012
Beverage Media
99
Master Distillers from America’s great-
est whiskey brands.
The gala dinner was attended by
over 650 guests including industry
leaders, Ambassadors, government of-
ficials and the media. During the event
three new members were inducted
into the George Washington Spirits
Society. The 2012 inductees include:
Richard Leventhal, long-time chair-
man and CEO of Fedway Associates;
Robert M. Selby, president and CEO
of Kappy’s Fine Wine and Spirits; and
James C. Rees IV, president and CEO
of Historic Mount Vernon.
007
Drinks Double:
Heineken & Bollinger
In anticipation of the new James Bond
adventure,
Skyfall
,
and building on a
15-
year relationship with the Bond
franchise, Heineken is featuring Daniel
Craig’ Bond in a Heineken ad for the
very first time—augmented by an in-
teractive digital experience. Launched
in September, the interactive experi-
ence begins exactly where the TV
commercial leaves off, taking viewers
into a moving train somewhere deep
in snow-covered mountains, providing
them with the opportunity to “Crack
the Case” while protecting its con-
tents from ferocious Bond villains.
Meanwhile,
Skyfall
marks the
13
th
Bond film in which Champagne
Bollinger has been featured as 007’s
Champagne of choice, beginning
with
Live and Let Die
in 1973. Wil-
liam Terlato, president and CEO of
Terlato Wines International, the ex-
clusive importer of Champagne Bol-
linger for the United States noted,
“
We believe that this collaboration is
the longest-running brand marketing
partnership in the film industry.”
WINE
WINES OF CHILE LAUNCHES
TRADE-SPECIFIC WEBSITE
has launched a new website dedicated
specifically to the needs of the trade.
WinesOfChileUSA.com includes a
comprehensive and detailed suite of in-
formation in-
cluding staff
training and
educational
materials in
print, Pow-
erPoint and
video formats,
a searchable
database of
wine ratings,
a c c e s s t o a
large gallery of downloadable photos
by award winning photographer Matt
Wilson, and more.
Top: John McDonnell, Patrón and DISCUS;
Robert Selby, Kappy’s Fine Wine and Spirits;
The Honorable Frank Keating.
Bottom: Richard Leventhal, Fedway
Associates; and The Honorable Frank Keating.
