10
BEVERAGE MEDIA
November 2013
THE
FIND
POLAR SELTZERS
LURE MIXOLOGISTS
WITH BOLD, BUBBLY NEW FLAVORS
Family owned and run in Massachusetts for over a century.
Polar Seltzer
is not afraid to shake things up. Their seasonal,
limited-edition “Bartender’s Series” seltzers have been rightly
attracting attention from mixologists. Each entry has no calories,
no cholesterol, no fat—and the truly distinctive personalities make
novel (and easy) bases for cocktails. Previous special seltzers
include Cucumber Melon, Piña Colada, Triple Berry and Ginger
Lemonade. Surprisingly concentrated and naturally refreshing, the
pure flavors just scream for dollop of a favorite liquor and perhaps
a touch of simple syrup and, of course, great ice. The Piña Colada
seltzer for instance, with flavors of toasty coconut, pineapple and
a touch of citrus, sang with some light rum; and the Triple Berry
proved masterful with a splash of Four Roses Small Batch Bourbon.
The Winter 2013 edition is out now and ready to inspire. Seltzers
returning from last winter are Mint Chocolate and Butter Rum. New
ones are Fudge Cheesecake, Toasted Coconut Cream Seltzer and
Champagne Strawberry.
polarseltzer.com
SLIM LIZZY’S
GOES THE
‘KEGCOCKTAIL’ ROUTE
Having gained traction off-premise
with women who want a great
tasting, low-calorie cocktail, Social
Blends LLC has begun offering
Slim Lizzy’s
available via keg for
bars, restaurants and at events.
The RTD brand’s Margarita and
Cosmopolitan are available in a
standard 20L barrel, compatible
with standard tapping equipment—
an they are 100% recyclable,
with no exchange needed.
slimlizzyscocktails.com
A
BRIGHT IDEA
FOR BARS…
That classic image of a neon sign buzzing and flickering in a bar window
may soon be a thing of the past. Florida-based
Brytertek Corporation
has patented optical technology to create cost-saving, environmentally
friendly signs using LEDs. Unlike early attempts to use LED for signs, the
new technology enables vivid, photo-quality images in multiple colors—
while using 90% less power. Cost: $129-$399/sign.
brytertek.com
TEQUILA
STARTS TO
STRETCH ITS WINGS
You know the drill: when a category
gets hot, the new expressions start
coming and never stop.
Patrón Tequila is aiming
high with
Gran Patrón Piedra
.
Besides being aged three years
in oak, this extra añejo is crafted
using the ancient “Tahona”
process by which steam-cooked
agave is slowly crushed with a large Tahona stone
wheel; the resulting juice is then fermented and distilled
along with the agave fiber. (Piedra is Spanish for stone.)
In keeping with its pedigree, Piedra starts with agave that
was first hand-picked and then hand-selected; and the
hand-numbered bottles come in a box that converts into a
display case.SRP $399;
patronspirits.com
Meanwhile, perhaps inspired by the
success of Patron’s XO Café, Cabo Wabo
has introduced a coffee liqueur blended
with tequila, rolling out in NY, NJ, CT,
MA and WI. The 70 proof
Cabo Diablo
sports a color-changing label with a
“devilish surprise” appearing only
when the bottle is chilled. SRP $22.99;
cabowabo.com
LIQUIDS
TO LOOK
OUT FOR
Not your
grandfather's
seltzer...
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