12
Beverage Media
December 2012
www.BevNetwork.com
BY
THE
NUMBERS
$184
Billion
Piece of the Pie
An American Beverage Licensees
(
ABL) study has quantified the
overwhelmingly positive role America’s
wine, spirits and beer retailers play in
the U.S. economy, providing nearly
1.45
million direct jobs and having an
overall economic impact of more
than $184 billion.
Pink Wine
in the Black
The Provence Wine Council’s U.S.
trade office is happy to report that
retail sales of imported dry rosé wines
in America continued their double-digit
climb in the first half of 2012. Nielsen
data holds that sales of imported rosés
priced $12 and above shot up 26.4%
by volume and 22.8% by value in the
first half of 2012, compared to 1.6%
and 4%, respectively, for the total
U.S. table wine market. This increase
comes on the heels of a 26% jump in
value for the year 2011, and extends
imported rosé’s double-digit growth
trend to more than eight straight years.
Top
Bubbly
Within the sparkling wine category,
Prosecco is the fastest-growing genre;
compared to 2011, sales were up
nearly 57% and volumes are up 58%
in the food and drug channels for the
12
weeks ending October 7, according
to SymphonyIRI.
2012
Crop:
Cali
,
World
The 2012 California wine grape
harvest—described qualitatively as
“
excellent,” “outstanding” and “ideal”—
was up only modestly quantitatively,
estimated at 3.7 million tons, com-
pared to 3.3 million tons in 2011, ac-
cording to Wine Institute. Meanwhile,
the International Organisation of Vine
and Wine (OIV) reported that global
wine production in 2012 will be at its
lowest level since 1975. Among the
major EU wine-producing countries,
only Portugal and Greece expected
increases over 2011. Especially dry cli-
matic conditions and decreased acre-
age under vine were the main reasons
for the shorter crops in Europe. Coun-
tries where output trended upward are
mainly in the southern hemisphere,
led by Chile and South Africa.
New York State
of Wine
(&
More)
According to the governor’s office,
New York State now has a total of 321
wineries, six breweries, 75 microbrew-
eries, 58 liquor distilleries and 23 cider
producers. In all, they employ about
4,000
people and pay $182 million an-
nually in wages, according to Depart-
ment of Labor statistics.
Industry
Facts
&
Stats
Highlighting
Recent
Trends &
Benchmarks
On-Premise =
Solid
25%
On-premise research firm Technomic reports that the on-premise chan-
nel generates about 25% of total adult beverage volumes and spending is
expected to grow next year. In addition, Technomic says 57% of consum-
ers indicate that adult beverages are an important part of the experience in
visiting a nightclub, cabaret, music venue or comedy club; and 33% say it's
an important part of the overall dining-out experience. Meanwhile, 30% of
consumers say their willingness to try a new beverage is higher on-premise
than off-premise.