18
Beverage Media
December 2012
www.BevNetwork.com
PROTEA:
CUTTING EDGE,
INSIDE & OUT
Terlato Wines and Anthonij Rupert
Wines have introduced
Protea
,
a South African brand whose
packaging takes aim at fashion-
minded wine consumers. The
wines represent two of the nation’s
signatures: a 2012 Chenin Blanc
and a 2011 red blend (Cabernet
Sauvignon, Merlot, Shiraz), both
fruit-driven and balanced, from
the Coastal Region. Branded
minimally by a necker, Protea
stands out thanks to an advanced
screen application that covers the entire
bottle, encouraging buyers to reuse it—for
flowers, olive oil or beverages. January
release; SRP $18.99. terlatowines.com
WINE
BUZZ
WINE
BUZZ
AFFORDABLE+COLLECTIBLE
FROM CHILE
Lapostolle
has been busy. Just launched: Canto
de Apalta, a blend in the spirit of the winery’s luxury
red, Clos Apalta, at a more accessible price point
(
SRP $19.99). The inaugural 2010 vintage is a
grilled-meat-friendly blend of Carmenère, Merlot,
Cabernet Sauvignon and Syrah. Meanwhile, the
new Lapostolle Collection has also been released
to showcase Chile’s
diversity of terroirs.
Collection Syrah (six
wines) charts a
journey from north (Elqui) to south
(
San Jose de Apalta); Collection
Carmenère (two each
of three wines)
takes drinkers from
the Andes west to
Marchigue. SRP $199.99
per set.
lapostolle.com
AND RED MAKES
THREE FOR NEWAGE
In 2006, importer Quintessential introduced
New Age
,
an effervescent
white blend of Torrontes and Sauvignon Blanc, and gave it a cocktailian
twist (over ice with a squeeze of lime). “The Tincho” was born, helping
the Bianchi family’s New Age become the best-selling white wine from
Argentina. An off-dry fizzy rosé followed. And now comes red—an
effervescent blend of Bonarda with Malbec that has floral aromas
and a just-picked cherry and raspberry flavor. Meant to be served
well-chilled, it pairs with spicy, savory and sweet foods. SRP $11.99
quintessentialwines.com
PROWEIN
SET FOR MARCH, GERMANY
Slated next year for March 24-26 in Düsseldorf,
ProWein
has quietly become one of the most important international
wine and spirits trade fairs in the world. Held in Germany,
but with English the primary language, it has become a
showcase for new products—both wine and spirits—and
members of the trade oriented to the global market (no
consumers allowed). Düsseldorf rolls out the red carpet
to welcome the 40,000 visitors and 4,000 exhibitors, in a
space about four times the size of NYC’s Javits Center.
And it is run with German efficiency complemented with
the gemütlichkeit (“hospitality/coziness”) of a city whose
primary business is promoting international trade.
Details at
prowein.com